Updating your website periodically is an essential process of maintaining your website. Updates and revamping your themes and content keep the visitor interested. It gives a feeling of “Being There” for them. You may feel that you are constantly updating by clearing unwanted stuff and installing latest plugins and add-ons. But this is not all. Your website may require a new and trendy look to stay ahead of competitors.
Some of the key strategies that can be looked into to revamp your website are given below.
Check if all links and forms are working properly:
Check each and every link and form to ensure proper working of the same. Some of the important checks would include
Updating plugins and themes
Correction or update of user information
Deleting or changing out-dated content
Re-organizing content and links
All these, and more, may seem quite tedious but once done, it would just seem like spring cleaning of website.
A/B testing is a check to ensure whether your website is effective in all aspects. Two versions of a link or form is created and is tested against each other to determine which is more effective or which is getting more number of clicks.
Get feedbacks from your target audience:
Apart from your own testing, solicit direct feedback from your target audience or existing customers. This is important as you get to know the customers’ expectations and opinions and your website can be designed to meet their requirements more effectively. Your customers can give their feedbacks and suggestions on features they like to use, content they need or problems they face while visiting your site. A survey or an email campaign can help will be effective in this procedure.
See what your competition is doing:
Have a look at websites that have similar content and get a view of where you stand. This research can be done using online tools that compare your website to others one specific features and meters. Some provide information on successful content while others display traffic information for a given site. Using this researched information, you can take the necessary action on your website too.
Check your website’s analytics:
Tools that are used for other websites can be used to analyse your own website too. Find out which type of content your visitors are frequenting, whether any page of your website has high bounce rates and which pages generate the most engagement. Adding analytics tool to your WordPress is a simple step that you can take to check your website’s rating and liking.
Keywords play a vital role in getting your website ahead in search engines. The keywords used at the time of building the site might have been different from the keywords of the current time. Your website must contain the latest searched keywords in order to stay on the top of search engine. Keyword research can be allocated to third party and your content manager can use the list of keywords given by them to make slight changes in your content.
Create new content or change the existing ones:
Brand new content is the key to keep the visitor interested and keep coming back. Even if your website has enough content, uploading latest high-quality content can increase traffic and position in search engines. Rewriting key sections of your website like Home page, About page, etc can be done. Add some interesting videos or infographics to already existing content. Starting a blog is a great way to keep adding more. Make a schedule for posting content regularly so that you can use latest keywords in them and improve your website ranking.
Whether your website is stagnant or getting continuously updated, you need to look into each and every feature and check them for its maximum efficiency.