Your Homepage tells the viewer why they have reached this page. A short and clear message is best to help the viewer understand what the website offers.
Navigation speed is important to keep the viewer reaching out more pages of your website and stay longer, too. If the navigation is kept comfortable for the user, chances of revisiting your website is more.
Your website must be responsive by adapting to the display and technicalities of all kinds of devices like mobile phones of any operating system, laptops of different configuration, etc. Responsiveness of your website will make your website accessible on both large and small screens. The user will be interested in spending more time in a responsive website and this, in turn, will improve ranking of your website.
The content of the landing page is a crucial factor for the visitor to stay or look more into your website. About 15020 lines of content is enough, but it must be simple and meaningful. The content of the landing page must carry all the information about the website at a glance.
Consistent Font Size And Style
There must be uniformity in the font size and style across the web pages of a website. This keeps the visitor focussed on the same website for a longer time.
Update Latest News
Keep your website updated with latest events that are relevant to the content of the website. These latest news and events must be updated periodically.
Contact details must be clear and compact for the visitor to be able to reach you easily, correctly and regularly. Such feedbacks help you gain confidence of the visitor.