When a user is looking into your website, the data is taken by the user from your server to his web browser. This pathway is a place where your data can be attacked and hacked. Secure Socket Layer is the encryption that links between your website server and the user’s browser. SSL ensures that the data passed between them remain private and safe from attack.
This kind of secure environment creates trust in potential customers as they feel confident that their data will be safe throughout the website. SSL certificates have a pair of keys – a public and a private key – working together to establish an encrypted connection. The “Subject” in the certificate will be the identity of the website owner.