Website speed is the speed at which the pages of the website load. The speed of the website is a major contributing factor for its effective delivery of content to the users. Average Generation Time is the average amount of time taken to load a page in your website. There are two issues that take the time – how fast the web server generates the page and the speed at which the user or visitor downloads the page response from the server.
Various factors that influence the website speed include:
Type of industry or business
Location of your business
Average page load timings
Size of each webpage of your website
Number of resources loaded by the standard page
Impact of website speed on User:
Slower website speeds can be disastrous for your business as the user may switch his order to another website which is much faster. High bounce rate and low number of pages per visit result as the user would not have patience to wait for the page to take its time to load.
Impact of website speed on SEO:
Faster loading websites give better user experience, making him stay longer and use the services or products of the website. This also contributes to the ranking in the search engines, improving the SEO of the website. Even if keywords are not competitive, website speed can sometimes help your website’s rankings.
Impact of Keywords and information:
Many times, the page may be visited many times even if the page does not load as fast as other pages. This can happen if the user finds his relevant information while the page is loading and thus in a shorter time. So, SEO and keywords can help if the website speed is slow.
Impact of Website speed on Paid search:
The quality score for a paid media is determined by how relevant Google finds the website’s landing page for the searched keyword. Google, in turn, determines the relevance according to the user experience and number of visits to the webpage. So, if the speed is slow, it leads to bad user experience and so, Google rates it as low quality score. Quality score also determines the cost per click (CPC) and position on Search Engine Results Page, apart from use of competitive keywords and website speed.
Impact of Social ads:
Social websites favour higher site speed when it is about displaying ads.
Assessing the speed of your website at regular intervals is very important for your business. A number of tools are available for such analysis. Based on the results of the analysis, a baseline can be decided for optimizing the speed of your website. Updates like using relevant keywords, resizing images and videos and disabling unwanted plugins, etc can be performed.
Did you Know?
The average loading time taken by any landing page to load fully in mobile browser is 22 seconds. But, about 53% of people leave the mobile page if loading time takes more than 3 seconds.
Compressing files like images, videos, flash, scripts, etc can significantly reduce the page loading time and increase website speed.
About 77% of websites take more than 10 seconds to load on mobile browsers.
Online shopping websites that load within 5 seconds earn about two times more mobile ad revenue than those whose sites take 19 seconds or more to load.
Users spend 70% more time on websites that load quickly and the websites that are fast get 60% more views than slow loading ones.